DJ Mo at the launch of the latest Oppo smartphone F11. PHOTO | COURTESY
The concept of an “influencer” is pretty clear; “an individual who can reach many people through various communication channels and can therefore, potentially, influence them to like or dislike, adopt, buy or skip buying, products and services”.
Samuel Muraya, popularly known as Dj Mo, broke the code by going the opposite while influencing for and endorsing the latest Oppo smartphone F11 launched this week.
The gospel Dj sent out several tweets to describe how he likes the latest Oppo gadget while using an iPhone which is a rival product.
Kenyans online, who never miss the opportunity to poke fun at an online gaffe, took notice before Dj Mo could delete the tweets.
NEW FORM OF MARKETING
Using celebrity influencers has become the new form of marketing. It is believed that their fans are likely to use a brand that their “idols” are associated with.
Mr Muraya is not the first person to make such a blunder.
American media mogul and former talk-show queen Oprah Winfrey once sent shares of Windows tumbling down after she used an iPad to promote Windows Surface tablet.
Another influencer Luka Sabbat was sued last year for failing to live up to an agreement to promote Snap Spectacles on his Instagram account.
The company filed the lawsuit in New York Supreme Court, alleging that Sabbat breached his agreement to post three Instagram stories and one post to his Instagram feed in which he would be wearing the spectacles.
While in Nigeria, renowned tech YouTuber, Marques Brownlee (MKBHD) Samsung Nigeria was forced to deactivate their verified account after he posted from an iPhone.
Russian TV personality Ksenia Sobchak, who doubled as Samsung’s brand ambassador was also sued after she was photographed using an iPhone X during a TV interview instead of a Samsung.
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