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The companies will also donate face masks to Food Banks Canada.
The face masks (which are washable and made with 100% cotton with a poly-cotton interior) are part of reopening kits being distributed to Labatt’s restaurant partners (which also include hand sanitizer, sanitizer towers and social distancing signage) as well as Food Banks Canada.
Speaking with FASHION about the collaboration, Pink Tartan designer Kim Newport-Mimran, said, “When Labatt approached us, we loved their idea to partner on stylish face masks to support employees at bars, restaurants and Food Banks Canada. I wanted to do something that could be worn by anyone. I also wanted to define the partnership between Labatt and Pink Tartan – two iconic Canadian companies – and capture the strong, sense of Canadian pride that we all share.”
As for her designs, Newport-Mimran said, “I came up with three Canadiana-inspired designs, a red and black buffalo check pattern, a Canadian poppy print and my signature graphic quatrefoil pattern both on a denim base, signifying the Canadian tuxedo. I’m thrilled with how they turned out. I can’t wait to see them in use on local and national restaurant patios in the near future. Labatt has been doing great work to support bars and restaurants throughout the pandemic. It’s gratifying to be able to do my part with them.”
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