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They’re back!
Despite some shows returning to traditional formats, there’s no doubt the fashion industry is experiencing change beyond masks as a new street style accessory. Popular Danish brand Ganni moved its slot in the schedule to the first day, showcasing an exhibit that brought together artists of multiple disciplines and that will stay open for the general public to visit. The brand also debuted a collaboration with Levi’s that will be available in the US and Europe through Ganni Repeat, the brand’s rental business that explores new ways to appease our fashion appetite. Another brand experiencing change during Copenhagen Fashion Week is London brand Rixo. The brand moved to the Copenhagen schedule for the first time with a film presentation and the news of a monthly drop model timing product releases better with customer needs.
With Copenhagen as our starting point for SS21 ready-to-wear, we’re getting a taste of the new normal.
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