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The exclusive “immersive digital experience” launches today.
“We are honoured to be partnering with Ssense on this project,” Lorenzo said in a statement. “[They have] supported Fear of God since the inception of our brand’s launch. We’ve had a long-standing relationship, as well as a lot of mutual love and respect for each other’s business and craft. They are the perfect partner to build our legacy with.”
In addition to scooping up covetable collections, visitors to the site will engage with a variety of editorial content pieces including 7 Questions with Jerry Lorenzo (where the entrepreneur will answer queries from Ssense’s online community), and what’s described as an “an illustrated synthesis of the Fear of God Ermenegildo Zegna collaboration.”
With Virgil Abloh also recently introducing his own interactive platform for fledgling fashion entrepreneurs, expect to see even more digital, fan-focused launches like this in the coming months.
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