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Photo by Gareth Cattermole/BFC/Getty Images for BFC
The announcement is the second from a luxury brand today regarding in-person shows.
The show, which is to be held in an as-yet undisclosed location in London on September 17, will also have no audience, other than the models and Burberry’s team. However, the event will be available to everyone else digitally.
Speaking with WWD, designer Riccardo Tisci said he wanted to harness the “purity and simplicity of the outdoors” for the presentation. “As humans, we have always had a deep affinity to nature. Especially recently, we have all yearned to reconnect again, and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain.”
Tisci also added that he believes that fashion weeks should not be stopped but rather “reimagined for the world we live in now.” He continued, “You know, there is nothing like the experience of being at a fashion show – the energy in the room, the anticipation, excitement, it is something beautiful that I would not want to see lost. But we must recognize that the world is changing, and we must adapt and redefine our landscape through new forms of expression. Ultimately, to me, it will always be important to keep a physicality to fashion, to be able to see and understand the texture and movements of clothes, but in new ways.”
Tisci also touched upon the notion of emotion in fashion, just as Pietro Baccari did in Dior’s announcement. “I feel that fashion has lost its sense of emotion in recent years. When I began my career there was a real, emotional energy to the industry. Don’t get wrong, creativity has definitely been there, but that real sense of identity has been a little bit missing. I think pulling collections back to their true essence will bring back a purity to fashion.”
The designer also spoke of how quarantine has influenced his outlook on the world. “I feel like I am so much more aware of what is around me. You can notice and appreciate simple elements of the outdoors. When I am out on my runs I am now noticing all these beautiful gardens and parks. It has definitely made me very excited for the show.”
Us too.
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