Photograph courtesy of Reformation
More on the fashion industry’s response to the global health crisis.
By Sarah Mariotti, Date March 28, 2020
Ralph Lauren donates $10 million to help those affected by COVID-19
The Ralph Lauren Corporate Foundation is the latest in the fashion world to contribute to COVID-19 relief efforts. The foundation announced in a statement yesterday that it will donate $10 million across a number of charities, including the World Health Organization’s COVID-19 Solidarity Response Fund and the Emergency Assistance Foundation. This money will also feed into the brand’s 20-year commitment to supporting cancer patients through their Pink Pony Fund—as cancer patients are especially vulnerable at this time—and go toward an inaugural gift to the CFDA/Vogue Fashion Fund in support of the American fashion community impacted by the health crisis. “Now more than ever, in this time of need, supporting each other has become our mission. Together we move forward with patience and optimism in the face of uncertainty,” the brand said. “As we work to protect the health and well-being of our customers, our communities and our teams, we wanted to share our contribution to relief efforts.” In addition to the monetary contribution, the fashion house will also produce 250,000 masks and 25,000 isolation gowns through their U.S. manufacturers.
Lululemon creates a $2 million global relief fund for its ambassadors
Lululemon has announced that it has created a global relief fund in response to COVID-19. This initiative sees the introduction of a $2 million grant program that will support Lululemon ambassadors who are also studio owners. According to Lululemon, their ambassadors are the “heartbeat” of its fitness and wellness community, and as studios and gyms close their doors to help stop the spread of the coronavirus, these studio owners are severely impacted. The brand says that through this they are “helping with their basic operating costs and supporting them in getting back on their feet as we recover, together.”
Bottega Veneta launches a new multi-platform concept to share strength, positivity and creativity across the globe
This week, Bottega Veneta launched Bottega Residency, a virtual creative space that features brand collaborators, muses and talent sharing good energy at this time of uncertainty. The platform is “a theatre of joyous distraction,” says the brand. Each week a new collaboration comes to life with an itinerary that includes live music performances, cooking lessons with renowned chefs, Sunday night movies and more. The first to take the stage is Creative Director Daniel Lee. “Creativity and strength lie at the heart of Bottega Veneta,” Lee said in a statement from the brand. “In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.” Bottega Residency is accessible across Instagram, YouTube, Spotify, Apple Music, SoundCloud as well as at www.bottegaveneta.com.
Poppy & Peonies steps in to support Canadian food banks during the COVID-19 pandemic
Canadian accessories brand Poppy & Peonies has launched a campaign to help raise money for swamped food banks. #FillTheBag is a response to the many struggling food banks across Canada, some of which are on the verge of closing their doors due to lack of donations and food shortages at this time. Poppy & Peonies founder Natalie Dusome created this initiative with a goal of $25,000, and donations can be made on her GoFundMe page. Dusome says that “together, we can make a difference and help nourish our community during this uncertain time.”
Reformation partners with the city of Los Angeles to organize the manufacturing of five million non-medical masks
Clothing brand Reformation has partnered with the city of Los Angeles on an initiative called L.A. Protects to make five million non-medical masks. These masks will be distributed to essential workers, such as grocery store clerks, who are in desperate need of protection from COVID-19. With this plan, Reformation is in charge of recruiting local manufacturers to contribute to their efforts and resources, and will lend its expertise in garment production. The sustainable California-based clothing brand will also work with its own in-house teams within the Reformation Factory to make a share of the masks.
ICYMI: Knix is sourcing medical gear for healthcare workers to help fight COVID-19.