Your front row seat is sorted
Move over Victoria’s Secret, there’s a new televised lingerie show in town. News emerged overnight that Rihanna’s upcoming Savage x Fenty show will be streamed on Amazon Prime.
Since launching in 2018, the brand has received high praise for its inclusive approach to casting in its seasonal shows – staying true to Rihanna’s diversity-focused business offerings. In the previous show, two pregnant models were featured in the runway lineup, one of whom was Slick Woods who gave birth a mere 14 hours later.
According to a release, the show will be available in 200 countries across the globe and will give viewers a front row seat to the show, as well as an exclusive look at what goes on behind-the-scenes. The show will take place during the upcoming New York Fashion Week in September and will air on Amazon Prime from Friday September 20.
Rihanna said in a statement, “I couldn’t be more excited that everyone will have full access to the Savage x Fenty show this year. We are working on creating a bold, sexy, super energetic experience for our viewers.”
The news comes in the weeks following Victoria’s Secret’s confirmation that its annual catwalk show will not take place this year. The reveal came after months of increased pressure on the brand to include a more diverse cast of models on the catwalk and following former chief marketing officer Ed Razek’s explosive comments regarding transgender and plus-size models.
The press release also reveals the show will be “star-studded” and include “some of the hottest acts in music.” Following Rihanna’s animated reaction to Lizzo’s BET Awards performance earlier in the year, we suspect we aren’t the only ones hoping that the Truth Hurts singer makes an appearance in one way or another. Plus we all know she looks excellent in lingerie. Get to it, RiRi.