How INLAND and HBC Are Shining a Spotlight on Local and BIPOC Brands


Photograph courtesy of CAPTVE

HBC has teamed up with INLAND to highlight some of the country’s most exciting design talents.

Beginning today and running until December 31, the INLAND online shop will house 44 local brands, almost 40 per cent of which are by BIPOC designers. Names include Omi Woods, Soft Focus (who recently spoke with FASHION about their newest drop of WFH essentials), Maguire, OKAYOK, Pretty Denim and more.

Speaking of the partnership in a release, Sarah Power, the founder and creative director of INLAND, said, “INLAND is a community where customers, designers and makers come together to celebrate the fabric of Canada through incredible design. We are committed to putting locally created pieces into every wardrobe and are very excited to be partnering with Hudson’s Bay to help make that a reality. By promoting sustainable collections, advocating for diverse representation and empowering local voices, we make it easy for Canadians to feel good about everyday wardrobe choices.”

Want more? We’ve rounded up some of the coolest local small businesses and Black-run fashion and beauty brands to support now (and always!).


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