Catch all the front row action from your couch.
This week, Burberry will hold its Spring 2021 runway show in London – without an audience. But, that’s not to say that fans of the brand can’t take in all the front row action from the comfort of their own home. Today, Burberry has announced that it will livestream its Spring 2021 show on Twitch this Thursday, making it the first luxury brand to partner with the platform in this capacity.
According to a release, the brand – which recently launched a series of Animal Kingdom pop-ups across Canada – will use the streaming platform’s Squad Stream functionality to allow several hosts to share various views of the show in one window, whilst viewers can chat with one another via the chat function.
“Burberry has always been a brand of firsts and partnering with Twitch continues this legacy,” Rod Manley, the chief marketing officer for Burberry said in a press release, which also noted that the British brand was the first to livestream a show back in 2010. “Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalizing their viewing journey.”
Ready to take your front row seat? All you have to do is tune in to Burberry’s Twitch channel on Thursday September 17 at 8am EST.