The show is taking place at 8am ET on September 25.
The brand – which recently launched its Canadian e-commerce site – has shared very little about what to expect from the show, save for the fact that the men’s and women’s collections have been inspired by the floral work from British artist William Farr. What we do know is that the show will take place at the Palazzo del Senato in Milan, with a few socially distanced guests in attendance. The brand shared with FASHION that the space will be decorated with 40 acacia trees, and that all of those trees will be donated to the City of Milan once the show has ended in support of the city’s initiative to plant three million trees by the year 2030 to help fight climate change.
The brand shares a long history with the Italian city, as Ingo Wilts, chief brand officer for Hugo Boss, explained in an earlier press release. “The city of Milan is very close to our hearts as a brand, particularly as the first BOSS womenswear collection was revealed here exactly 20 years ago. We are excited to continue the BOSS story in Italy’s fashion capital, with this live event that will bring together physical and digital elements of the runway experience in a unique way.”
You can catch all of the action live from the BOSS Spring 2021 runway tomorrow, September 25, as it happens via our livestream below. The show begins at 8am ET – so grab your coffee and get cozy in your front row seat.
Want more from Milan Fashion Week? Click here to check out the best street style looks from the city (so far).